{"id":1108,"date":"2025-05-06T12:14:07","date_gmt":"2025-05-06T05:14:07","guid":{"rendered":"https:\/\/naturefoods.com.vn\/xu-huong-thuc-pham-chay-tien-loi-len-ngoi\/"},"modified":"2025-06-12T11:44:05","modified_gmt":"2025-06-12T04:44:05","slug":"xu-huong-thuc-pham-chay-tien-loi-len-ngoi","status":"publish","type":"post","link":"https:\/\/naturefoods.com.vn\/en\/xu-huong-thuc-pham-chay-tien-loi-len-ngoi\/","title":{"rendered":"Xu h\u01b0\u1edbng th\u1ef1c ph\u1ea9m chay ti\u1ec7n l\u1ee3i l\u00ean ng\u00f4i m\u1edf ra nhi\u1ec1u ti\u1ec1m n\u0103ng kinh doanh m\u1edbi"},"content":{"rendered":"

Trong nh\u1eefng n\u0103m qua, xu h\u01b0\u1edbng th\u1ef1c ph\u1ea9m chay ti\u1ec7n l\u1ee3i<\/strong> \u0111ang tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng n\u1ed5i b\u1eadt trong l\u0129nh v\u1ef1c h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG).<\/p>\n

Theo th\u1ed1ng k\u00ea t\u1eeb Euromonitor, t\u1ea1i Vi\u1ec7t Nam, v\u1edbi h\u01a1n 7,5 tri\u1ec7u ng\u01b0\u1eddi \u0103n chay tr\u01b0\u1eddng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 8% d\u00e2n s\u1ed1, th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m chay \u0111ang \u0111\u1eb7t ra nhi\u1ec1u c\u01a1 h\u1ed9i, nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t.<\/p>\n

T\u00e1c \u0110\u1ed9ng C\u1ee7a Xu H\u01b0\u1edbng Ti\u00eau D\u00f9ng Th\u1ef1c Ph\u1ea9m Chay Ti\u1ec7n L\u1ee3i<\/strong><\/h2>\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ef1c ph\u1ea9m chay l\u00e0 s\u1ef1 gia t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 s\u1ee9c kh\u1ecfe. Theo m\u1ed9t kh\u1ea3o s\u00e1t n\u0103m 2022, kho\u1ea3ng 32% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u00e3 chuy\u1ec3n sang ch\u1ebf \u0111\u1ed9 \u0103n chay ho\u1eb7c \u0103n chay nhi\u1ec1u h\u01a1n so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam gi\u1edd \u0111\u00e2y h\u01b0\u1edbng \u0111\u1ebfn ch\u1ebf \u0111\u1ed9 \u0103n nhi\u1ec1u rau xanh, kh\u00f4ng ch\u1ec9 \u0111\u1ec3 gi\u1ea3m ti\u00eau th\u1ee5 th\u1ecbt m\u00e0 c\u00f2n \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe, 70% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft r\u1eb1ng h\u1ecd c\u1ea3m th\u1ea5y s\u1ee9c kh\u1ecfe t\u1ed1t h\u01a1n sau khi gi\u1ea3m thi\u1ec3u vi\u1ec7c ti\u00eau th\u1ee5 th\u1ecbt.<\/p>\n

\"th\u1ef1c<\/p>\n

Th\u1ef1c ph\u1ea9m chay \u0103n li\u1ec1n ti\u1ec7n l\u1ee3i \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng<\/em><\/p>\n

 <\/p>\n

Xu h\u01b0\u1edbng n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c gia t\u0103ng khi nh\u1eefng l\u1ee3i \u00edch c\u1ee7a th\u1ef1c ph\u1ea9m chay \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 m\u1ea1nh m\u1ebd h\u01a1n v\u00e0 d\u1ef1 \u0111o\u00e1n r\u1eb1ng th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m chay \u1edf Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u1ea1t gi\u00e1 tr\u1ecb 2 t\u1ef7 USD v\u00e0o n\u0103m 2025.<\/p>\n

C\u01a1 H\u1ed9i V\u00e0 Th\u00e1ch Th\u1ee9c Trong Th\u1ecb Tr\u01b0\u1eddng Th\u1ef1c Ph\u1ea9m Chay<\/strong><\/h2>\n

Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m chay t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n \u0111ang tr\u00ean \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u1edbi t\u1ef7 l\u1ec7 12% m\u1ed7i n\u0103m, con s\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 v\u01b0\u1ee3t qua m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u l\u00e0 8%, m\u00e0 c\u00f2n cho th\u1ea5y ti\u1ec1m n\u0103ng to l\u1edbn trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

Tuy nhi\u00ean, th\u1ef1c t\u1ebf cho th\u1ea5y v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u th\u00e1ch th\u1ee9c m\u00e0 ng\u00e0nh th\u1ef1c ph\u1ea9m chay n\u00e0y c\u1ea7n ph\u1ea3i v\u01b0\u1ee3t qua \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n

\"th\u1ef1c<\/p>\n

Xu h\u01b0\u1edbng \u0103n chay m\u1edf ra c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t<\/em><\/p>\n

 <\/p>\n

M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t m\u00e0 th\u1ecb tr\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t hi\u1ec7n nay ch\u00ednh l\u00e0 s\u1ef1 thi\u1ebfu h\u1ee5t ngu\u1ed3n h\u00e0ng v\u00e0 s\u1ef1 \u0111a d\u1ea1ng trong c\u00e1c s\u1ea3n ph\u1ea9m chay, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn c\u00f2n e ng\u1ea1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 \u0111\u1ed9 ngon c\u1ee7a c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m chay c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

S\u1ef1 lo l\u1eafng n\u00e0y, t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111ang g\u00e2y kh\u00f4ng \u00edt kh\u00f3 kh\u0103n trong vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n \u0111\u1ed5i th\u00f3i quen \u0103n u\u1ed1ng t\u1eeb th\u1ef1c ph\u1ea9m th\u1ecbt sang th\u1ef1c ph\u1ea9m chay.<\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m m\u00e0 c\u00f2n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh th\u1ef1c ph\u1ea9m chay t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Nh\u00e0 S\u1ea3n Xu\u1ea5t C\u1ea7n L\u00e0m G\u00ec \u0110\u1ec3 B\u1eaft K\u1ecbp Xu H\u01b0\u1edbng?<\/strong><\/h2>\n

 <\/p>\n

    \n
  1. \u0110\u1ea7u T\u01b0 V\u00e0o Nghi\u00ean C\u1ee9u Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m: C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u1ea7n gia t\u0103ng \u0111\u1ea7u t\u01b0 cho nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m chay kh\u00f4ng ch\u1ec9 t\u1ed1t cho s\u1ee9c kho\u1ebb m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o h\u01b0\u01a1ng v\u1ecb kh\u00f4ng thua k\u00e9m th\u1ef1c ph\u1ea9m t\u1eeb th\u1ecbt. Gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng chuy\u1ec3n sang ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m chay.<\/li>\n
  2. M\u1edf R\u1ed9ng K\u00eanh Ph\u00e2n Ph\u1ed1i: Ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng. C\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m chay c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i t\u1ea1i c\u00e1c ti\u1ec7m t\u1ea1p h\u00f3a, si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, c\u0169ng nh\u01b0 c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u1eb1m ti\u1ebfp c\u1eadn nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/li>\n
  3. T\u0103ng C\u01b0\u1eddng Cung C\u1ea5p Th\u00f4ng Tin Cho Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng: Nh\u1eb1m gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m chay, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u1ea7n \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c s\u1ee9c kh\u1ecfe v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/li>\n
  4. H\u1ee3p T\u00e1c V\u1edbi C\u00e1c \u0110\u1ed1i T\u00e1c: Li\u00ean k\u1ebft v\u1edbi c\u00e1c h\u1ed9 s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung lu\u00f4n \u1ed5n \u0111\u1ecbnh, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ed1ng c\u00e2y tr\u1ed3ng m\u1edbi c\u00f3 gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng cao s\u1ebd l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ngu\u1ed3n h\u00e0ng.<\/li>\n<\/ol>\n

     <\/p>\n

    \"nh\u00e0<\/p>\n

    C\u00f4ng ty TNHH Th\u1ef1c Ph\u1ea9m N F C (Nature Foods)<\/em><\/p>\n

    I.SOUP h\u00f2a c\u00f9ng xu h\u01b0\u1edbng \u0103n chay Ngon – L\u00e0nh – Nhanh<\/strong><\/h2>\n

     <\/p>\n

    H\u00f2a c\u00f9ng xu h\u01b0\u1edbng \u0103n chay ti\u1ec7n l\u1ee3i, m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, C\u00f4ng ty TNHH Th\u1ef1c Ph\u1ea9m N F C (Nature Foods) \u0111\u00e3 cho ra m\u1eaft d\u00f2ng canh \u0103n li\u1ec1n I.SOUP \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ea5y th\u0103ng hoa \u0111\u1ec3 gi\u1eef tr\u1ecdn v\u1eb9n h\u01b0\u01a1ng v\u1ecb v\u00e0 gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng t\u1eeb nguy\u00ean li\u1ec7u t\u01b0\u01a1i ngon ch\u1ec9 v\u1edbi 3 ph\u00fat ch\u1ebf bi\u1ebfn.<\/p>\n

    <\/p>\n

    I.SOUP c\u00f3 7 lo\u1ea1i canh \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0103n chay ti\u1ec7n l\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/em><\/p>\n

     <\/p>\n

    I.SOUP mang \u0111\u1ebfn nhi\u1ec1u l\u1ef1a ch\u1ecdn cho xu h\u01b0\u1edbng \u0103n chay v\u1edbi 7 v\u1ecb canh chay \u0111\u01b0\u1ee3c ch\u1ebf bi\u1ebfn t\u1ec9 m\u1ec9, ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng t\u00e2m tr\u1ea1ng v\u00e0 s\u1edf th\u00edch.<\/p>\n