A new milestone in Nature Foods’ journey to reach global consumers
Two flagship brands from Nature Foods Company (NFC), ISOUP and IFRUITZ, have officially launched on Amazon US, marking a significant milestone in bringing food products developed and manufactured in Vietnam closer to international consumers.
From export shipments across global markets, Nature Foods continues expanding its journey with a new milestone: bringing brands developed by NFC directly to consumers in the United States via Amazon.
The presence of ISOUP and IFRUITZ on Amazon does not merely open a new sales channel. It also represents an opportunity for Nature Foods to gain deeper insights into international consumers, build brand equity, and lay the groundwork for future product innovations.
Two Brands, Two Distinct Experiences
Developed on Nature Foods’ freeze-drying technology platform, ISOUP and IFRUITZ represent two distinct approaches to the food demands of modern life.
ISOUP – Comfort, Made Easy.
On some days, a warm, comforting meal is all we need—yet the time to prepare it is not always available.
ISOUP was created for precisely those moments.
Featuring soups crafted with freeze-drying technology, ISOUP offers a convenient solution that allows consumers to enjoy a hot dish after just a few minutes of preparation. From office lunches and busy days at home to travel and outdoor adventures, ISOUP aims to make moments of warmth and comfort effortless.
COMFORT, MADE EASY.
Not intended to replace a home-cooked meal, ISOUP offers an additional choice for times when life calls for convenience without compromising on a hot, flavorful dish.
IFRUITZ – Fruit With A Crunch.
While ISOUP brings warmth, IFRUITZ introduces a completely different experience: fruit with a surprising crunch.
IFRUITZ combines real fruit with freeze-drying technology to create light, crispy, and convenient fruit snack bites. From mango, strawberry, banana, apple, and red dragon fruit to mixed fruit, each product offers an exciting new way to enjoy fruit throughout everyday snacking moments.
Whether enjoyed straight from the pack, taken to work, school, or travel, or paired with yogurt, cereal, and other favorites, IFRUITZ embraces a simple spirit:
FRUIT WITH A CRUNCH.
Not designed to replace fresh fruit, but to provide an alternative way to enjoy fruit—more fun, crunchier, and perfectly suited for on-the-go moments.
From B2B Manufacturing Capabilities to Direct-to-Consumer Brand Building
Over the years, Nature Foods has built robust food manufacturing and processing capabilities, partnering with clients across numerous international markets.
The presence of ISOUP and IFRUITZ on Amazon US marks a new stage of development: alongside its role as a manufacturer, NFC is steadily building brands capable of engaging directly with end-consumers.
Amazon is therefore more than just a sales channel. It is a platform where Nature Foods can listen to real market feedback, better understand consumer behaviors and needs, and gather insights and experience to continually refine its products.
These insights will serve as an essential foundation for the future development of NFC’s brands in the global marketplace.
A New Milestone, A Long Journey Ahead
From Vietnam to digital storefronts in the United States is a journey of technology, product formulation, people, and extensive behind-the-scenes preparation.
With ISOUP and IFRUITZ, Nature Foods aspires to deliver more than just convenience foods. They offer dining experiences attuned to modern life: a hot bowl of soup when you need comfort, or a satisfying crunch when you crave an exciting snack.
Our launch on Amazon US marks a new milestone, but it is only the beginning.
ISOUP. Comfort, Made Easy.
IFRUITZ. Fruit With A Crunch.
Now available on Amazon US.
