I. Healthy Food – The inevitable trend of the times
In recent years, healthy food has become the top choice among consumers worldwide. According to the Global Wellness Institute (2024), this market has surpassed USD 1.3 trillion, reflecting a strong demand for products that are nutritious, safe, and sustainable.
Key Criteria for Choosing Health-Promoting Foods
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Rich in nutrients: packed with vitamins, minerals, fiber, and probiotics
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Naturally sourced: prefer organic food, minimally processed ingredients
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Few additives, no preservatives: ensuring long-term health benefits
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Environmentally friendly: contributing to a green, sustainable lifestyle
In Vietnam, especially among Millennials and Gen Z, the “eat clean – live green” trend is spreading fast. According to VnExpress (2024), 67% of young people prioritize plant-based protein and natural foods in their daily meals. Moreover, 72% say they are willing to pay about 10% more for products with clear safety and nutrition standards.
II. Convenient Foods: Combining Nutrition with a Busy Lifestyle
One of the biggest challenges in maintaining healthy food habits is balancing nutrition with convenience. In modern life, consumers want snack foods that are easy to carry, time-saving, and still maintain health value.
According to Grand View Research (2022), the freeze-dried food market is projected to reach USD 69.83 billion by 2030, with a compound annual growth rate (CAGR) of 7.6% from 2022 to 2030. Freeze-dried technology stands out due to its ability to:
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Preserve 97–99% of natural nutrients compared to fresh foods
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Eliminate the need for preservatives because of extremely low moisture content
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Offer long shelf life and easy storage
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Require just a few minutes of rehydration for a tasty, fully nutritious meal
Due to these advantages, freeze-drying technology is gaining popularity in modern food processing, enabling consumers to easily enjoy healthy food while maintaining a green, sustainable lifestyle.
III. Nature Foods Co., LTD – Pioneer of Freeze-Drying Technology in Vietnam
Facing global trends head-on, Nature Foods Company (NFC) has taken the lead in applying freeze-drying technology to produce healthy food in Vietnam. This is a significant breakthrough, solidifying innovation in the processed food industry.
What Makes NFC Different
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Commitment to the “3 NO’s”: No preservatives – No synthetic coloring – No artificial flavoring
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Development of convenient nutritious snacks: such as freeze-dried yogurt iYaua for students, office workers, and busy people
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Wide variety: from Freeze-dried instant soups iSoup Huups, Freeze-Dried Soup iSoup, Freeze-dried fruit iFruitz, Freeze-dried Refeshing Beverage drinks iChill, to natural seasoning powders Natas
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Environmentally friendly operations: energy-optimized production processes, reduced emissions
With a health-centered orientation, NFC offers not just quick meals but also a healthy eating solution aligned with the green, sustainable lifestyle that younger generations are embracing.
Read more about the vision of N F C here!
Conclusion
Healthy food is no longer just a trend—it is becoming the standard of modern living. With freeze-drying technology, N F C is helping Vietnamese healthy food reach international levels: convenient, nutritious, safe, and sustainable.
Choose N F C — to make eating healthy food easy every day, protect your health, and walk alongside a greener future.
