From October 4th to 8th, 2025, ANUGA Germany 2025 will take place in Cologne, Germany. Known as the world’s largest food and beverage trade fair, ANUGA 2025 brings together thousands of businesses, distributors, and industry experts from around the globe. On this occasion, N F C is proud to announce its official participation, marking a strategic step to strengthen the presence of a Vietnamese brand on the international food map.
Introduction to ANUGA Germany 2025
Taking place from October 4th to 8th, 2025, at the Koelnmesse exhibition center in Cologne, Germany, ANUGA 2025 continues to affirm its position as the world’s largest food and beverage trade fair. Featuring the “10 trade fairs in one” model, ANUGA offers a diverse exhibition space ranging from premium foods, beverages, fresh produce, meat, bakery and confectionery products to organic items and emerging alternative trends. It is a gathering place for leading businesses, international brands, and experts in the F&B industry.
ANUGA is regarded as the most prestigious “playing field” in the industry due to its global scale, long-standing history, and exceptional B2B networking opportunities. The event is not only a platform for product introductions but also a hub for trends, technology, and innovation, particularly through side programs such as the Anuga Taste Innovation Show and Anuga Alternatives – showcasing sustainable food ideas and alternative protein solutions.
Statistics from the most recent exhibition show that around 7,900 companies from 118 countries participated, attracting more than 140,000 trade visitors from nearly 200 countries. Remarkably, over 94% of the exhibitors were international, demonstrating ANUGA’s global appeal and leading position in the food and beverage sector. With its scale and influence, ANUGA 2025 promises to continue serving as a strategic bridge for brands to expand markets, explore cooperation opportunities, and strengthen their presence on the global F&B map.
N F C and the “Setting Sail” Journey
With a vision to become a Vietnamese food brand meeting international standards, N F C has continuously asserted its position through innovation, quality improvement, and a commitment to sustainable values. Centered on quality, credibility, and creativity, N F C is dedicated to offering products that meet stringent global standards while maintaining the essence of Vietnamese cuisine.
Participation in ANUGA 2025 in Germany is not only a significant milestone in N F C’s international development strategy but also a testament to the brand’s ambitious “setting sail” efforts. ANUGA was chosen as it is the largest and most prestigious global food and beverage platform, gathering thousands of companies and industry experts worldwide. Through this event, N F C aims to demonstrate its competitive capabilities, increase brand visibility, and open strategic cooperation opportunities with international partners.
The main goal of N F C at ANUGA 2025 is to showcase its flagship product lines, promote the image of a dynamic and innovative Vietnamese brand, and identify distribution, import, and investment partners. Through these efforts, N F C seeks to expand export markets, enhance its reputation, and gradually help Vietnamese products reach global recognition.
Value and Opportunities from the Event
Participation in ANUGA Germany 2025 brings tremendous value and pivotal opportunities for N F C. First and foremost, it is an occasion to connect directly with importers, distributors, and strategic partners from around the world. Every meeting and exchange session at the event provides N F C with the chance to access potential markets and lay the groundwork for long-term partnerships.
Beyond networking, participating in one of the world’s most prestigious trade fairs also enhances N F C’s international credibility and brand recognition. N F C’s presence at ANUGA is clear proof of its production capacity, product quality, and sustainable development vision. This not only builds trust with partners but also elevates the brand’s image in the eyes of global customers.
More importantly, ANUGA 2025 offers N F C a long-term and sustainable path. By keeping up with trends, learning new technologies, and observing advanced business models, N F C can enhance competitiveness, continue product innovation, and strengthen its position in the international food value chain. This serves as an important stepping stone for N F C to realize its aspiration of taking Vietnamese brands further afield.
Expectations and Message from N F C
At ANUGA Germany 2025, N F C brings not only its flagship products but also a strong commitment to continuously develop high-quality, safe products that align with international consumption trends. This demonstrates N F C’s ongoing innovation efforts to meet the increasingly diverse demands of the market while reinforcing its pioneering role in elevating Vietnamese food standards.
N F C believes that its presence at such a prestigious event will not only expand international cooperation opportunities but also contribute to promoting the Vietnamese food industry on the global stage. By affirming competitive capabilities and enhancing brand positioning, N F C hopes to collaborate with the Vietnamese business community to build a national image that is rich in identity, creativity, and sustainability on the global food map.
On this journey, N F C sincerely thanks customers and partners, both domestic and international, for their continuous support and trust. Their confidence and encouragement are the driving forces for N F C to keep growing, reach further, and realize its ambition to “set sail” on the international market.
